Michelle Wells, Founder & Brand Strategist
She leads our agency with a passion for clear storytelling and intentional brand messaging. She partners closely with each client to understand their vision, shape their strategy, and build long-lasting relationships rooted in trust and authenticity.
She’s the one making sure every project feels aligned, thoughtful, and true to your brand — from the first idea to the final deliverable.
Michelle is a wife to 1 and mom to 6.
With a strong entrepreneurial drive and a vision to work from home, she’s developed the skills to equip small business owners to excel in their space.
Fun Facts:
Favorite Florida spot: The hills and lakes of Clermont
Coffee Order: Black coffee with a stick of mint gum
Weakness: Puppies, every time
Childhood Aspiration: To become a world-class runner
Emerson Bates, Director of Visual Strategy
She believes that great marketing starts with clarity—and that visuals should support a brand’s message, not complicate it. Emerson helps businesses bring their story to life through thoughtful visual direction that feels cohesive, intentional, and true to who they are.
With a strong eye for design and a deep understanding of how people connect with brands, Emerson works closely with clients to turn ideas into visuals that make sense, stand out, and feel aligned. From shaping brand aesthetics to guiding content across websites and social platforms, her goal is always the same: to make marketing feel less overwhelming and more effective.
Emerson is a new mom and loving every second of it.
With a strong entrepreneurial spirit and a desire to create meaningful work that supports both her family and her clients, she’s passionate about helping small business owners show up with confidence and clarity in their visual presence.
Fun Facts:
Favorite Florida Spot: Downtown St. Augustine
Coffee Order: Good ol’ black coffee
Weakness: Ice Cream
Childhood Aspiration: To be an actress
"Super thankful for Michelle and Kenzie at Creatives Collective Marketing. I contacted them when things could have imploded with my company and they took the weight of written communication off my shoulders. They listen well and ask questions so that my brand stays true to me and my clients. They are positive, encouraging, and perfect for the small business owner. They are confident yet humble and want to get the job done right. I am happy to have them on The Florida Run team!"
—Jami Bishop, Founder of The Florida Run